Google is Watch Mother of Mine Onlinemaking more big changes to search.
Over the last couple weeks, the company has been phasing out its "Instant" search results, or the results that were displayed as you typed.
SEE ALSO: With its new feed, Google is preparing for the end of searchLaunched with much fanfare in 2010 by former Google executive Marissa Mayer, Instant search results laid some important groundwork for the company's later efforts with predictive search. But the desktop feature has been quickly losing relevance now that the majority of Google searches come from mobile devices.
In a statement, a Google spokesperson said the company is removing the feature in order to improve search across all its platforms.
We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.
The update is just the latest way Google is adjusting search to reflect the importance of mobile devices. The search giant is also retooling its search index to prioritize mobile websites and last week announced a new personalized "feed" to keep users more engaged with search. In other words: Instant is dying because Google wants you to spend *more* time in search — not less.
Topics Google
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