WestJet is Watch Aunt's Temptation (2018)hoping to lift the spirits of a Canadian town that's had a rough year in its latest Christmas marketing stunt.
The Canadian airline -- famed for its holiday gift-giving ploys since the breakout viral success of a 2013 ad -- decided the Alberta community of Fort McMurray could use some love this year after a wildfire destroyed 2,400 homes there in May.
SEE ALSO: Watch this voguing Santa officially 'sleigh' ChristmasA commercial released this week details how the company gathered the town's residents for a giant Christmas party, then made sly use of a photo booth to create personalized ornaments containing portraits of each of the families.
The airline then surprised the revelers by raining down the customized gifts from above with tiny parachutes, along with vouchers for free flights.
Original image has been replaced. Credit: Mashable The looks of joy and excitement on the faces of unsuspecting residents make for the highlight of the nearly four-minute video.
The ad marks the fifth installment of WestJet's Christmas Miracle campaign. The company first made a splash with holiday surprises by purchasing all of the passengers on a flight their dream gifts in 2013.
As is now custom, the company also released an accompanying behind-the-scenes video explaining how the complicated effort came together.
(Editor: {typename type="name"/})
The internet is talking like Kevin from 'The Office' now
Can't escape home? Try this virtual escape room instead.
We got an advanced transcript of the commencement speech Trump will give this weekend
Skilled toddler puts out birthday candle with well
WhatsApp launches 'Advanced Chat Privacy' to protect sensitive conversations
Amazon requires sellers to use more efficient packaging, or pay up
What's more groan-inducing than slicing open a bulky box and wading through mounds of plastic and pa
...[Details]
WHO is working on an app with coronavirus information and, maybe, contact tracing
If you're still not sure what symptoms constitute COVID-19, the World Health Organization is making
...[Details]
This Chrome extension lets you skip the scary parts of Disney movies
Even when they're explicitly for kids, Disney movies can be scary. A new Chrome extension from creat
...[Details]
Twitter is testing a new way to show replies and users aren't happy
Twitter is experimenting again. In a tweet Tuesday, the company said it's testing a new way to displ
...[Details]
Alienated
...[Details]
Judi Dench shares how she truly feels about 'Cats' with history
Dame Judi Dench is a living legend, and she's just made history as the oldest star to grace the cove
...[Details]
The 50 most stellar graduation caps of 2017
Congratulations, graduates! You have survived the grand journey people call education, even though a
...[Details]
Michelle Obama expertly blasts Trump without even mentioning his name
Former first lady Michelle Obama was back on stage doing what she's known to do: talking about child
...[Details]
I'm a college professor. My advice to young people who feel hooked on tech
When I was a child, computers were a fixture in my home, from the giant Atari on which I learned my
...[Details]
What was Trump's lawyer thinking when he posted this photo on Twitter?
After the Trump administration went nearly hours this weekend without a heart-stopping scandal, Trum
...[Details]
Inside the Murky Process of Getting Games on Steam
There is such a thing as too much porn. At least if you're a guy.
接受PR>=1、BR>=1，流量相当，内容相关类链接。